11-13 September 2026 · Films at 59, Bristol
Founded & Grounded × Talk Club
of founders reported a mental health struggle last year. Most never say a word.
Tired of startup
hype? So are we.
Founded & Grounded is the podcast for unseen founders. Since 2019, we've told the honest realities of startup life, the good, the bad and the ugly.
Top 5 startup podcast in Europe · Enterprise Nation's favourite small business podcast last year
Watch the film.
Sixty seconds
at a time.
Who's listening.
Ambitious founders and operators looking for trusted tools to scale, simplify, finance or sharpen what they're building. The right partners reach them with deep alignment on a high-trust platform. 77% of podcast listeners trust host-read ads.
Age
Gender
How they listen.
We spot founders
before the money does.
after appearing on the show
Plus TrueStart £3.7M, El Rayo £3.7M, Juno £3.1M, The Bunch £1.3M, Frahm £663k, Greenworkx £600k, Fitbakes £525k, Handsome £500k, Aisle 3 £400k, Tapmydata £399k, Sooper Books £316k, Yuup £200k and more.
Proof,
not promises.
149,000 impressions across 5 episodes in Season 6, driving demo sign-ups through a dedicated campaign landing page.
Who's behind it.
The movement
that keeps going.
One event, sparking a deeper conversation.
- 3+ seasons of Founded & Grounded created, 15 episodes per season, released as curated seasons of be HEARD.
- Min 4x short-form clips per episode across LinkedIn, YouTube, Instagram and TikTok
- A 59-hour continuous livestream on YouTube & LinkedIn
- A press story around the record moment
- A public pre-build campaign
Orchestrate
the record.
Own the story of the record itself.
- Naming rights: be HEARD. powered by [Brand], in the series name and every episode description (show notes)
- Logo on the media boards behind the host and every guest, in shot for the full 59-hour livestream and across all clips and episodes
- Inclusion in the press release and media outreach
- First refusal on the documentary cut
- Potential option: a sponsor seat in the chair for a live interview (Fri 11th 8pm or Sat 12th 2pm)
- Held by a single partner or a ready formed consortium acting as one
- Top-tier category exclusivity
- The press moment when the record breaks
Own the conversation
after the cameras stop.
~£9 CPM in the first 45 days, against the £15-£25 market standard. Ads are baked in for life, so the effective CPM falls under £1 as episodes compound.
The episodes are released as curated seasons of be HEARD x Founded & Grounded, a minimum of 15 episodes each. A maximum of three sponsors per season, so each owns a distinct, uncluttered run of content.
- Host-read audio advert inserted across a full 15-episode season (max 3 sponsors per episode)
- Your brand "baked in" to the show notes and audio (kept for life)
- ~The working: single season £8.89 CPM (15 × 30,000 = 450,000 impressions, £4,000 ÷ 450). All three seasons £5.19 CPM (45 × 30,000 = 1,350,000, £7,000 ÷ 1,350). Season 6 episodes average 378,000 lifetime each
- Dedicated social posts around each episode drop
Be part of the
59 hours.
Put your product in founders' hands on camera for 59 hours. Perfect if you fuel focus, energy or recovery, the exact needs of a no-sleep endurance event.
- Your product in shot across every clip and episode
- Product in use on the set: coffee, nutrition, hydration, recovery, apparel, tech
- A feature in the pre-event training content
Let's find
the right fit.
One Founding Sponsor. Three Season Sponsors. First come, first signed.
Plus two founder chairs reserved for sponsors: Fri 11th at 8pm or Sat 12th at 2pm.